3 Tactical Steps to 360° Marketing

by | Sep 30, 2015 | B2B Social Media, Best Practices, Blog, Blog Archive, Content Marketing, Distributed Marketing, Featured, Industry News, Marketing Automation, Marketing Software, Multi-Channel Marketing, Multi-Channel Marketing Automation, Omni-Channel Marketing, Social Media Marketing, Through-Channel Marketing Automation

You know your brand’s target audience; you know who they are, and you know their habits. You know all this because you’ve been studying them for years. You’ve seen success, and that’s important, but let me be the first to apologize for having to tell you that what you...

5 Challenges Facing the Financial Industry

by | Aug 27, 2015 | B2B Social Media, Blog, Blog Archive, Content Marketing, Distributed Marketing, Featured, Industry News, Local Marketing, Mobile Marketing, Multi-Channel Marketing, Omni-Channel Marketing, Social Media, Social Media Marketing, Through-Channel Marketing Automation

The LIMRA 2015 Social Media Conference for Financial Services has come to a close, and we are now able to reflect on some of the many discussions we had with fellow attendees. As an exhibitor in the show for another year in a row, we had the opportunity to better...

Marketing Game Changers: Recognizing Women in Marketing

by | Mar 31, 2015 | Blog, Blog Archive, Distributed Marketing, Featured, Industry News, Local Marketing, Multi-Channel Marketing, Social Media Marketing

“There is no greater gift you can receive than to honor your calling. It’s why you were born.” – Oprah Winfrey In honor of Women’s History Month, we are recognizing some of the women whose calling has left a lasting impression on the marketing industry. We are proud...