by Distribion Archive | Sep 12, 2012 | Blog, Blog Archive
A recent survey shows that over 65% of marketers are planning to integrate social media into their marketing campaigns. Consider the aggressive growth in social media users, and it’s easy to understand why such a large percentage of marketers are adjusting their...
by Distribion Archive | May 29, 2012 | Blog, Blog Archive, Distributed Marketing
When people talk about marketing communications, it’s usually in the context of selling products and services to customers. But an increasing number of top-performing companies are using marketing communication solutions as a secret weapon to help them sell through...
by Distribion Archive | May 8, 2012 | Best Practices, Blog, Blog Archive
If you’re like most marketers, chances are you have a clear mandate to drive more revenue while lowering your cost per lead. How do you do that? Sure, everyone knows that online marketing (social, email, digital, search, content) can be less expensive than...
by Distribion Archive | May 7, 2012 | Blog, Blog Archive, Industry News
Forrester Research Analyst Ellen Carney teamed up with KBM Group’s Lindsey Resnick last week for a webinar titled, “Marketing Life Insurance in a Customer-Driven Environment: Optimize Customer Engagement via Data & Technology.” Don’t let the long title fool you: ...
by Distribion Archive | May 6, 2011 | Blog, Blog Archive, Industry News
Anyone who works in insurance, financial services or any other regulated industry already knows that the rules and regulations seem to get more complex every year. So just what are the rules of the road for using the power of digital (web, email, mobile) and social...
