by Distribion Archive | Sep 19, 2011 | Blog, Blog Archive, Multi-Channel Marketing
The newest buzz word for engaging current and prospective customers through social media is earned media. It’s measured with the same metrics as traditional paid media (advertising, press releases, telemarketing, direct mail, and email marketing):...
by Distribion Archive | Aug 31, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
By Deb McAlister-Holland For nearly 3 decades, I’ve had an email marketing campaign of some kind running every business day. Yes, there was email 30 years ago. In fact, email is 40 years old. Back when I sent my first few campaigns, there wasn’t a lot of...
by Distribion Archive | Aug 14, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Multi-channel marketing means delivering the right message, to the right audience, at the right time, through the right communications channel. All without blowing the budget. So how do marketers rate marketing channels when it comes to effectiveness? According to...
by Distribion Archive | Aug 3, 2011 | Blog, Blog Archive
When it comes to social media, even the experts learn something new every day. Most CMO’s admit that developing the expertise they need to effectively use social media is a key priority. Unfortunately, there are a lot of myths out there that can derail almost...
by Distribion Archive | Jul 15, 2011 | Blog, Blog Archive, Industry News
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. All five of the selected articles demonstrate the deep divides in how...
