How Multi-Channel Storytelling Can Grow Your Marketing ROI

People want to buy from people The concept sounds too painstakingly ordinary, but when you consider your own buying preferences it becomes all too true. Brands that allow customers into their life and share stories send a humanizing message. No longer are large brands...

Email Marketing in Finance & Insurance: An Interview

2016 marks 100 years of service for LIMRA, a worldwide research organization and the trusted source of industry knowledge for over 850 finance and insurance services firms. LIMRA provides its members with the latest insight and analysis on retirement, insurance and...

Join Us: LIMRA Annual Conference

The kids are finally back in school, the leaves are starting to fall… that can mean only one thing – it’s time again for LIMRA’s Annual Conference! In anticipation of this year’s topic, “Pivot Point: Striking a Clear Path to Success,” we have started...