by Distribion Archive | Mar 30, 2011 | Best Practices, Blog, Blog Archive
Digital marketing has forever changed the way companies communicate with employees, resellers and partners, prospects, and customers. It’s faster, more personal, and less expensive than ever before. With digital marketing assets, it’s possible for corporate marketing...by Distribion Archive | Mar 15, 2011 | Blog, Blog Archive
In 1898, an insurance salesman named E. St. Elmo Lewis wrote a pioneering marketing textbook called, Financial Selling. In it, he created a tool he called the “AIDA Sales Funnel”. That four step model for customer engagement is still valid today. Back then, Lewis...