by Distribion Archive | Dec 27, 2011 | Best Practices, Blog, Blog Archive
Since it’s a slow period between Christmas and the New Year, now is a good time to take a look back at the first year of posts on The Distributed Marketing Blog. Our mission is to publish industry news, best practices, tips and techniques for marketing...
by Distribion Archive | Dec 5, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Recently, I heard a very smart marketer say that his job wouldn’t be tenable without his “circle of life” – a web of vendors and services he relies on to manage, integrate and optimize campaigns. He’s not alone. Forrester, Gartner, and IDC all predict that marketing...
by Distribion Archive | Oct 5, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Few organizations today could thrive if they relied solely on Rolodexes, paper lead sheets, or Outlook address books. Whether they use a SaaS solution like Zoho or Salesforce.com, or a robust customized CRM solution, most organizations are convinced that...
by Distribion Archive | Sep 30, 2011 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Multichannel marketing is a given for most marketers. None of us can afford to bet our company’s success by trying to reach our customers through just one channel. In large, distributed marketing organizations where creative and brand management are handled...
by Distribion Archive | Aug 22, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Guest Blog By David Potter, Vice President, Professional Services, Distribion, Inc. One of the basic assumptions this blog makes is that its readers are marketers who are interested in improving their multi-channel marketing results through almost any means possible. ...
