by Distribion Archive | Jul 25, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing
According to a new survey conducted July 5-20, 2011, spending plans for 2012 are shifting towards social and mobile marketing communications channels, as marketers at large and small businesses begin the process of preparing their budgets for the coming year. Survey...
by Distribion Archive | Jul 18, 2011 | Best Practices, Blog, Blog Archive
Although 2011 has been a good year compared to the last two, most sales and marketing organizations still face many challenges including the lingering economic downturn, a hyper competitive business landscape, and rising customer expectations. Add in the complexity...
by Distribion Archive | Jul 13, 2011 | Blog, Blog Archive
The year is half over, and that means it’s time for many of us to start building the business case for 2012 marketing spending. If you want to get management approval to buy a technology solution for your multi-channel marketing organization, start by looking...
by Distribion Archive | Jun 27, 2011 | Blog, Blog Archive
Back in February, Forrester analyst Suresh Vittal published a report titled Marketing Technology Adoption 2011. With his usual thoroughness, Vittal documented the kinds of technology that marketers are using in detail. More importantly, he documented a sad truth: ...
by Distribion Archive | Jun 24, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Social Media Today just published a list of the 10 Most Common Oversights in Digital Marketing. It’s an interesting list of common mistakes marketers make in social media. One of the ten (#8) jumps out at anyone who’s ever managed a...
