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Creating a 2017 Marketing Roadmap for Success

by Distribion Archive | Jan 11, 2017 | Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing Software, Featured, Marketing Automation, Marketing Software

It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, ethnicity or job title, there will always be a level of hopeful optimism when...

How to Sell Marketing Automation to the Boss

by Distribion Archive | Mar 26, 2012 | Blog, Blog Archive, Distributed Marketing

A few weeks ago, I attended a luncheon where Danesh De Silva, Vice President of Marketing at Orametrix, presented a great case study on how he had used marketing automation technology to transform his company’s marketing operations and the ROI he’s gotten.  When Dan...

Customer Experience Marketing: Solving Painful Problems

by Distribion Archive | Aug 1, 2011 | Blog, Blog Archive

At the PIMA Mid-Year Conference in Colorado Springs last week, a panel of marketing experts took the stage to talk about solving some of the most painful problems in multi-channel marketing.  In the hour-long session, the quartet of speakers focused on five major pain...

News roundup: Social and Digital Media’s Split Personality On Display

by Distribion Archive | Jul 15, 2011 | Blog, Blog Archive, Industry News

Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart.  All five of the selected articles demonstrate the deep divides in how...

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