by Distribion Archive | Jul 15, 2015 | Best Practices, Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Featured, Industry News, Local Marketing, Marketing Software, Multi-Channel Marketing, Multi-Channel Marketing Automation
“’Designing a coherent, customized, multichannel marketing strategy is increasingly critical to the success of every brand, as is a seamless execution of each campaign.” – Tim Storer For LIMRA’s MarketFacts Quarterly, Number 2, published in...
by Distribion Archive | Jul 15, 2013 | Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
AT&T is showing that it is playing hardball with local marketing efforts. They have built a New York centric marketing campaign around the forthcoming retirement of New York Yankees pitcher Mariano Rivera, who is widely considered to be one of the best relief...
by Distribion Archive | Jun 12, 2013 | Blog, Blog Archive, Distributed Marketing Software, Marketing Automation, Marketing Software, Multi-Channel Marketing, Social Media, Social Media Marketing
This is a hot button issue amongst marketers today. AdAge reported in March that Coca-Cola announced that it found no statistically significant short term impact on sales based on social media buzz. Eventually, Wendy Clark, a senior marketer from Coca-Cola, wrote a...
by Distribion Archive | Jun 10, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation, Marketing Software, Multi-Channel Marketing
Last Fall, one of Distribion’s big marketing pieces was an infographic simply named The Rise of Distributed Marketing. 8 months later, news coming out of the multichannel marketing automation sector is still positive. Recently, Gartner released data indicating...
by Distribion Archive | Jun 7, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Multi-Channel Marketing, Social Media, Social Media Marketing
Last year, Eric Jackson wrote a piece on Forbes about why Facebook might disappear in 5 years. This week, approximately one year later, he revisited that topic, and believes that the events of the past year were on track with his 2012 post and that Facebook is poised...
