Redefining Social Media Marketing

The closer a brand influencer is to a customer, the more powerful the message. Word of mouth is the most powerful form of marketing, and if you are like other savvy marketers, you value the importance of a referral.  On Behalf Of Social Media Marketing software...

Distributed Marketing On Behalf Of Local Agents

Gleanster recently surveyed over 135 distributed marketing organizations and found that over 93% indicated their largest challenge was balancing the conflicting needs of local marketers and corporate marketing.  Top performing companies surveyed were 7x more...

Distributed Social Media Marketing

A recent survey shows that over 65% of marketers are planning to integrate social media into their marketing campaigns.  Consider the aggressive growth in social media users, and it’s easy to understand why such a large percentage of marketers are adjusting their...

Distributed Marketing: How “On Behalf Of” Marketing Drives Adoption

Driving the adoption of new marketing automation technology can be a challenge unless the value proposition to the end-user is significant.  Obviously, how easy the technology is to use plays a huge role in adoption, but ease-of-use should be a given and that in...