by Distribion Archive | Dec 12, 2011 | Blog, Blog Archive, Multi-Channel Marketing
If you’re a smart marketer, you know that the easiest sale of all is a sale to someone who already knows, likes and trusts you. One of the best ways to create loyalty long before a customer buys from you and position yourself as a thought leader is to offer a...
by Distribion Archive | Nov 15, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Earlier today, Distributed Marketing Blog Editor Deb McAlister-Holland joined MyPRGenie for a session on the tips and techniques that marketers can use to help content “go viral” – even without a video. It was a huge success, attended by a wide range of PR people,...
by Distribion Archive | Nov 7, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
We often promote this blog through press releases and advance copy sent to other bloggers and journalists. Last week, Forbes.com columnist David Coursey surprised us by a draft blog post that quoted him and submitting it to Forbes.com as a guest post. “I had...
by Distribion Archive | Oct 27, 2011 | Blog, Blog Archive, Distributed Marketing
The Distributed Marketing Blog launched in late March. As anyone who’s ever started a new blog knows, it’s not easy to build traffic, SEO rank, and credibility – but we had a plan, and the plan worked. With help from our friends at MyPRGenie and a lot of Twitter and...
by Distribion Archive | Sep 21, 2011 | Blog, Blog Archive, Multi-Channel Marketing
by Deb McAlister-Holland Long ago, in an office less than three miles from the one I am in today, I wrote my first press release on an IBM Selectric typewriter. The goal was simple: to persuade a reporter (radio, TV, or print) to take one or more of the sentences in...
