by Distribion Archive | Mar 30, 2016 | B2B Social Media, Blog, Blog Archive, Digital Marketing, Distributed Marketing, Featured, Local Marketing, Marketing Automation, Multi-Channel Marketing Automation, Target Audience
Lead generation is a powerful result of any successful marketing campaign, but growing a customer base of inbound leads can be challenging. Sometimes the true test is finding new potential customers in a specific demographic or area, particularly niche audiences in...
by Distribion Archive | Jan 30, 2012 | Blog, Blog Archive, Industry News, Multi-Channel Marketing
Journalists and PR professionals are increasingly using all forms of media in their day-to-day reporting and now see them as legitimate channels for communication. MyPRGenie, a leading PR and marketing platform, recently conducted a research survey to see which of...
by Distribion Archive | Jan 23, 2012 | Blog, Blog Archive, Multi-Channel Marketing
Around Christmas time, I helped a friend who is a columnist for a well-known national magazine cull through a large volume of pitches he was getting from a request for information that he’d posted on HARO (Peter Shankman’s great Help a Reporter Out service that...
by Distribion Archive | Dec 19, 2011 | Best Practices, Blog, Blog Archive, Industry News, Multi-Channel Marketing
Most marketers would agree that finding and persuading the individuals who shape markets is critical. Word of mouse — the online buzz that comes when key influencers are tweeting, chatting, and posting about a product — is often the difference between an...
by Distribion Archive | Dec 16, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing, Multi-Channel Marketing
Digital lead generation through content marketing was once viewed as an expensive and unproven technique. As recently as 2010, surveys showed that up to a third of executives were unsure that the strategies were worth their time according to a recent article by...
