by Distribion Archive | Jan 26, 2012 | Blog, Blog Archive, Multi-Channel Marketing
The corner newsstand may be a vanishing symbol of a bygone era for many of us, but printed materials remain a staple for most marketers. Business cards, direct mail, flyers, brochures, point-of-sale, forms and other printed items need to be produced and delivered to...
by Distribion Archive | Oct 12, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
If you relied solely on the trade press and Twitter, it would be easy to think that marketing and sales organizations have moved beyond print to a world where everything is digital. But actual data shows that print remains near the top of the list for many...
by Distribion Archive | Jul 27, 2011 | Blog, Blog Archive
In Monday’s post, we focused on the communications channels marketers plan to budget for in 2012. Today, we are including two tables from the second part of the survey which looks at some additional data on spending plans from the 190 marketers who participated...
