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Where’s the ROI in Social Media? (Part Three)

by Distribion Archive | Apr 29, 2013 | Blog, Blog Archive, Distributed Marketing, Social Media, Social Media Marketing

This is the third part of ongoing series. Part One  & Part Two are available.  Part One of this series introduced the topic. Part Two was about setting the right mindset. Now is the time to evaluate some mathematical equations for measuring social media...

Where’s the ROI in Social Media? (Part One)

by Distribion Archive | Feb 18, 2013 | B2B Social Media, Blog, Blog Archive, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing

The topic of ROI in social media is one that seems to be constantly on the minds of marketers in a variety of industries. If you type “social media ROI” into Google, there are approximately 24,300,000 results. There’s good reason for such a high...

Studies say LinkedIn Beats Twitter, Ad Spending Shifts

by Distribion Archive | Dec 21, 2011 | Blog, Blog Archive, Industry News

Several year-end studies point out a gap in lead generation performance among social media sites plus significant changes ahead for social media advertisers and the websites that rely on social advertising revenue.  According to a new study published in the Media...

Nine in 10 Marketers Use Facebook — Why?

by Distribion Archive | May 9, 2011 | Blog, Blog Archive, Industry News

A new study reported in the Social Media Examiner reported that in April, 2011, nine of every 10 corporate marketers said that they used Facebook.  That’s 92%, if you like statistics as a percentage of the total.  Twitter and LinkedIn rank #2 and #3 on the...

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