Remembering to Support Your Sales Reps: A Marketer’s Dilemma

by | Mar 12, 2014 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Industry News, Marketing Automation, Marketing Software, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing

Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales...

If Multi-Channel Marketing Efforts Are Good Enough for an Icon, They Are Good Enough For You

by | Feb 20, 2013 | Blog, Blog Archive, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing

For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand achievements. Not resting on laurels is a key component of an iconic global brand. Take for instance the Barbie brand, owned...

Distributed Marketing Software Platform Solves Social Media Challenges

by | Nov 6, 2012 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing

Just about all marketers now agree that social media can no longer be ignored.  In fact, over the last few months the social media statistics we recently published are already grossly outdated (in that time, Facebook went from 900 million users to now over one...