Any good marketer, sales professional, human resources manager or executive knows the importance of reaching their audience in every way possible along the buyer’s journey. These channels can include email, print, social media and many more.
And for good reason. According to a multi-channel shopping survey by PricewaterhouseCoopers, 86% of global respondents and 65% of US-based respondents currently shop across at least two channels, while 25% of global respondents and 21% of US respondents are using four or five channels to shop.
While some brands are continuing to use more traditional, one-channel tactics to market their products, it’s obvious why multi-channel marketing has become the most effective strategy to influence purchasing decisions.
There’s no doubt: it’s a multi-channel world
Car buying is the perfect example of how a brand may influence a potential buyer through multiple channels to build strong consumer engagement before a purchase is made. A few years ago, a potential buyer might have checked the newspaper or driven from lot to lot consulting a salesperson; now, that buyer can read car and dealer reviews online, see what their connections on Facebook are buying, take a poll on Twitter, or succumb to any type of online advertisement based on their search habits. Car buyers now have the opportunity to develop buying decisions based on an enormous amount of data available to them on an ever-increasing number of channels.
Regardless the service or product, incorporating all relevant available channels is crucial to a successful marketing strategy that will pivot 360° and reach the maximum number of potential customers.
Learn how your brand can evolve with your audience and develop a multi-channel marketing campaign that pivots 360°, register for our upcoming webinar.
Details: Does Your Marketing Pivot 360°
- Date: September 23, 2015
- Time: 12:00 PM CST
- Gregory Bailey, Partner – Insure, VC
- James Kerley, Chief Membership Officer – LIMRA & LOMA
- All registrants will receive a recording of the webinar
About Alex Navarro
Alex is a California-native who currently lives in Dallas, Texas with his fantastic wife. In the past, he’s been responsible for creating, developing and executing national brand awareness campaigns and has enjoyed developing personalized marketing and promotional plans. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn orTwitter.