Blog.
Local Marketing & Local Content Optimization Rank High In 2013
According to The CMO Council, over 61% of marketers surveyed ranked the need to better localize content and messaging a high priority in 2013. The shift to a more local marketing messaging tactic has certainly been heavily influenced by the social media revolution as consumers and prospects look for recommendations from trusted sources within their […]
Marketers To Upgrade Email Marketing Software In 2013
A recent survey conducted by The CMO Council found that almost 50% of marketers are looking to implement new Email Marketing Software in 2013. One reason for this is that marketers have moved beyond simplistic email marketing features and are now needing more sophisticated solutions. Investing additional marketing dollars in email marketing is certainly justified […]
Survey Findings Point To Distributed Marketing Platform
The CMO Council recently released its findings from a survey it had conducted after gathering insight from over 550 marketing executives as to their plans for 2013. Many of the findings were inline with expectations but a few were surprising. One thing is clear, a multi-channel distributed marketing platform with permission management capabilities appears to […]
Anatomy of a Distributed Marketing Platform
Distributed marketing technologies were primarily introduced five years ago to address the challenges distributed organizations face when selling and marketing their products and services through local channels (independent agents, franchisee, resellers, etc.). However, many of the same challenges faced by distributed marketing organizations now apply to almost all organizations. Today, just about all organizations face […]
Top Distributed Marketing Articles For 2012 (1-5)
As a continuation from our last blog, we are now ready to list the top 5 distributed marketing articles of 2012. Numerous topics such as multi-channel marketing, marketing automation, social media marketing and big data certainly grabbed the lion share of marketing strategy headlines in 2012. Take those juggernaut headline topics and combine them with a rising […]
Top Distributed Marketing Articles For 2012 (6-10)
We analyze and provide insights for lots of industry research at DistributedMarketing.org, and based upon everything we are reading, 2013 will be a very exciting year. Marketing budgets are expected to rise with a substantial increase in spending directed towards digital marketing and other marketing technology software investments. There certainly will be plenty to write […]
Distributed Marketing On Behalf Of Local Agents
Gleanster recently surveyed over 135 distributed marketing organizations and found that over 93% indicated their largest challenge was balancing the conflicting needs of local marketers and corporate marketing. Top performing companies surveyed were 7x more likely to have implemented a distributed marketing software platform to overcome this challenge and better connect corporate and local marketing […]
Why A Distributed Marketing Platform Is Critical For Big Data Vision
If your like most marketers your currently being inundated with messages, publications and advertisements about Big Data and how it’s going to transform the way you do business. With the amount of data a business collects expecting to increase over 650% during the next five years the one thing that just about everyone agrees on […]
Distributed Marketing Software Platform Solves Social Media Challenges
Just about all marketers now agree that social media can no longer be ignored. In fact, over the last few months the social media statistics we recently published are already grossly outdated (in that time, Facebook went from 900 million users to now over one billion). Growth like this makes it easy to understand why […]
The Rise of Distributed Marketing Platforms
Tim Storer, President & CEO of Distribion, a leading provider of multi-channel distributed marketing software solutions, recently provided his thoughts as to why marketers now consider implementing a distributed marketing platform a critical strategic initiative: Related Articles: The Rise of Distributed Marketing Infographic Distributed Marketing Platforms a Competitive Advantage According to Gleanster Research Distributed Marketing […]
Distributed Marketing Platforms a Competitive Advantage According to Gleanster Research
Gleanster Research recently published a new white paper that provides insight into why leading organizations have begun implementing distributed marketing platforms to outperform their competitors. The new paper titled “How Top Performing Distributed Marketers Power Multi-Channel Marketing” cites numerous interesting statistical findings, but one of the most compelling findings was that top performing organizations were […]
Gleanster Deep Dive – How Top Performing Distributed Marketers Power Multi-Channel Marketing
In a distributed organization marketing efforts are jointly owned by local marketers and corporate marketing.