Lead generation is a powerful result of any successful marketing campaign, but growing a customer base of inbound leads can be challenging. Sometimes the true test is finding new potential customers in a specific demographic or area, particularly niche audiences in small geographic settings.

It’s especially frustrating when you know exactly the type of audience you want to target, but have no way of distinguishing those prospects from the masses.

Distribion’s Prospect Finder tool allows marketers to target unique audiences based on demographics and behavioral attributes allowing you to find the right audience for every brand.

Watch the video to see how the Prospect Finder is making an impact in lead generation as the cornerstone of Distribion’s targeted email marketing solution and as a key component of the complete distributed marketing automation platform.

Read the recent press release to find out more information on the Prospect Finder announcement.

About the Author

Alex Navarro is a California-native who currently lives in Dallas, Texas with his fantastic wife. In the past, he’s been responsible for creating, developing and executing national brand awareness campaigns and has enjoyed developing personalized marketing and promotional plans. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.