We’re proud to announce that 2015 will be our inaugural year of membership in the International Franchise Association, the leading organization supporting franchising globally.
Marketing Software.
Searching for the Secret to Marketing Success
We’re always looking for new ways to make a marketer’s job easier and more enjoyable. We spend hours, weeks, even years researching and developing solutions to streamline the campaign process and optimize results.
Adventures in Budgeting Part 3
In our next Adventure in Budgeting, we’re exploring the final area, Production & Distribution, the “Where” your talent will be focusing their time and “Where” your content will be distributed, but also, and as importantly, where your money will be spent.
Adventures in Budgeting Part 2
In the 2nd installment of our Adventures in Budgeting series, we are exploring the What, the Content, the creative “meat” of your branding initiatives. What does your brand create to get people to buy your product or service? Let’s start with a few questions…
Adventures in Budgeting Part 1
There are 3 main resources that marketing leaders need to evaluate as they begin the 2015 Adventure in Budgeting. In this article, we will explore the 1st area of focus, “Talent,” to evaluate your current team and identify expertise gaps and performance scope expectations.
Calculate Your Local Marketing ROI
How much money, time and energy does your team invest in local marketing, and how do you know if it’s working? Introducing the Local Marketing ROI Calculator, designed to help you better understand what a local marketing automation platform can do for your company.
What’s New at the LIMRA Social Media Conference
We were thrilled to be a part of the 2014 LIMRA Social Media Conference, where CEO Tim Storer debuted a brand new feature from our marketing communications platform…
Join Us for a Webinar on Personalization in Local Marketing
Personalization remains an elusive challenge for marketers in 2014. Join us for a webinar on August 5th with Ian Michiels from Gleanster Research to learn more.
Distribion Named Top Local Marketing Automation Platform by Gleanster Research
Distribion is proud to announce that it has been ranked as the Best in Overall Value and Ease of Deployment by Gleanster Research in the recently released “2014 Local Marketing Automation Gleansight Benchmark Report.” The Gleansight Benchmark Report investigated…
Marketing Automation: Does Size Really Matter?
Regardless of the number of employees, most marketing departments face similar challenges: lack of resources, reach & insight. Read more…
The Human Element of Online Marketing
Who knows what the future holds. For now I’ll use a marketing platform that handles the tedious online marketing tasks, freeing me to engage with customers.
Remembering to Support Your Sales Reps: A Marketer’s Dilemma
Sales and marketing should go together like peanut butter and jelly. Unfortunately, many organizations experience friction between these two areas, especially when it comes to meeting goals and hitting sales numbers. Sales tends to blame marketing for lack of sales support and successful advertising campaigns, while marketing becomes frustrated with sales….