It’s the most wonderful time of the year for college basketball fans. That’s right, the NCAA basketball tournament is in full swing and the excitement is definitely in the air – or at least online.
Multi-Channel Marketing.
The Top 5 Apps You Must Download: Mobile Marketer Series
What could a person learn about you from the apps on your phone? A quick glance at your phone might reveal that you’re a sports enthusiast, an amateur photographer, and a fan of talk radio podcasts. But would it reveal that you’re keeping up with marketing trends?
Can You Trust the WIFI? The Mobile Marketer Series
Mobile internet has become much more convenient to access through public WIFI. But can you trust public WIFI?
#IFA2015
We’re proud to announce that 2015 will be our inaugural year of membership in the International Franchise Association, the leading organization supporting franchising globally.
Searching for the Secret to Marketing Success
We’re always looking for new ways to make a marketer’s job easier and more enjoyable. We spend hours, weeks, even years researching and developing solutions to streamline the campaign process and optimize results.
Adventures in Budgeting Part 3
In our next Adventure in Budgeting, we’re exploring the final area, Production & Distribution, the “Where” your talent will be focusing their time and “Where” your content will be distributed, but also, and as importantly, where your money will be spent.
Adventures in Budgeting Part 2
In the 2nd installment of our Adventures in Budgeting series, we are exploring the What, the Content, the creative “meat” of your branding initiatives. What does your brand create to get people to buy your product or service? Let’s start with a few questions…
Adventures in Budgeting Part 1
There are 3 main resources that marketing leaders need to evaluate as they begin the 2015 Adventure in Budgeting. In this article, we will explore the 1st area of focus, “Talent,” to evaluate your current team and identify expertise gaps and performance scope expectations.
A Look at Personalization Strategies for Local Marketers
Marketers with a localized marketing model face a wealth of challenges: fragmented technologies, brand consistency and audience segmentation top that list. A new video from Gleanster Research dives into the challenges local marketers face and the steps they can take to make a change.
Heading to Boston for the LIMRA Social Media Conference
In a couple of weeks, we will be joining a number of distinguished companies at the LIMRA Social Media Conference (August 20-22, 2014) to discuss the state of social media in the Finance Industry. Social media marketing is not…
Distribion Named Top Local Marketing Automation Platform by Gleanster Research
Distribion is proud to announce that it has been ranked as the Best in Overall Value and Ease of Deployment by Gleanster Research in the recently released “2014 Local Marketing Automation Gleansight Benchmark Report.” The Gleansight Benchmark Report investigated…
Choosing Tactics for Your Content Marketing
In our last post, we explored what it takes to become effective at content marketing. Now that your mind is filled with amazing content ideas that reflect your brand and will no doubt engage your audience, a new question arises… How will I package and deliver this content to my audience?