Update: This webinar has already occurred. You may access a recording of the webinar along with a copy of the Gleanster Research paper referenced during the presentation by clicking on the links below:
Powering Multi-Channel Marketing in Distributed Organizations –
7 Critical Strategies Every Distributed Organization Must Embrace
Date: Wednesday, October 24th 2012
Time: 10am PST / 1pm EST
Ian Michiels, Principal Analyst for Gleanster Research, will host a webinar on Wednesday, October 24th at 10am PST / 1pm EST.
Additional information can be found below. Register today!
Change is afoot. Now more than ever, consumers are demanding more intimate interactions and world-class customer service. Share of wallet is rewarded to organizations that create highly relevant and personalized customer experiences. That means corporate marketers are increasingly relying on local and field resources to engage with local audiences more intimately. Marketing is no longer a centralized function!
Unfortunately, for industries with a distributed sales and marketing presence (like Insurance, Financial Services, Franchises, Pharmaceuticals, and Hospitality) empowering local resources is challenging. It’s all too common to see fragmented and disconnected systems supporting customer communication in these industries. Corporate marketing struggles to control the brand which ultimately leads to less autonomy in local markets.
Join Gleanster Principal Analyst, Ian Michiels, for a look at how Top Performing distributed organizations are embracing multi-channel communications and achieving industry leading performance as a result.
- 7 Secrets to Top Performer Success
- The role of technology in powering brand consistency AND local autonomy
- Industry specific trends for the recent Gleanster 2012 survey on Distributed Marketing
- Don’t miss an opportunity to benchmark your organizations distributed marketing tactics against superior performing organizations.