Since email debuted, it has been a vital component of the marketing communication mix. Most companies use email marketing in some capacity, and most have taken advantage of implementing an email marketing platform to manage and maximize their campaigns. Even in this age of texting and social media, email ranks among the most effective and inexpensive direct marketing channels.
In fact, data from a recent survey done by The Relevancy Group found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channels for delivering revenue results. Perhaps that is why brands of all sizes have adopted email marketing as part of their distributed marketing mix and tailor a specific email message sent in effective and efficient ways using their network of local agents.
Take a moment to think about your own marketing efforts. Are you maximizing your email investment to deliver solid revenue results? Can you benefit from fundamental practices delivering higher open rates and conversions?
Download part one of the Reply All ebook series to learn:
- Flatout fundamental insights to crafting compelling emails that deliver results
- How to design successful emails with the right subject line, content, user experience and layout
- The importance of email marketing as part of the distributed marketing mix
- What the next 25 years holds for email marketing
About the Author
Alex Navarro comes to Distribion with a background in developing and executing national brand awareness campaigns. His passion is creating personalized marketing strategies and watching them come to life. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. He also loves meeting new people – connect with him on LinkedIn or Twitter.