A Boost in Productivity: the Benefit of Marketing Automation

Just like there is an audience for every brand, there’s a marketing platform for every brand too. To reach the audience you are targeting, it takes a vast marketing automation platform – one that has all the complexities and features necessary, yet simple enough...

An Audience for Every Marketing Strategy

Lead generation is a powerful result of any successful marketing campaign, but growing a customer base of inbound leads can be challenging. Sometimes the true test is finding new potential customers in a specific demographic or area, particularly niche audiences in...

Spotlight on Women Influencing Digital Marketing

Each year in honor of Women’s History Month, we recognize women who are leaving a lasting impression on the marketing industry. Last year we acknowledged women throughout history who made a significant impact on the world of marketing, from direct sales network...