Attracting New Customers with Targeted Multi-Channel Marketing

Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful. Similar to the playing routine a...

4 Ways to Revolutionize Your Content with Personalized Marketing

The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight. At the most recent Digital Summit Dallas event, we had the opportunity to watch, listen and ascertain the...

Future Forward: 2016 LIMRA Annual Conference

As the 2016 centennial LIMRA Annual conference comes to a close and legendary newsman Tom Brokaw bids us farewell, I can’t help but think what the next 100 years will look like. One thing that is certain, and a common theme expressed throughout the conference, is the...