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Friday News Round-up: Tweet Success, Made-to-Order Marketing

by Distribion Archive | Aug 19, 2011 | Blog, Blog Archive, Industry News

Tweet Success = Right Tweet, Right Time – Social Media Today posted an excellent blog post this week on the best post times for various kinds of social media.  The blog said that posting to Twitter at noon, 5 p.m. and 6 p.m. midweek and on weekends was optimal.  For...

New Multi-Channel Marketing Priorities

by Distribion Archive | Aug 17, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing

In July, The Distributed Marketing Blog completed its first survey of marketing executives.  We asked about their current spending priorities, spending plans for 2012, their view of how effective various marketing channels were, and how they selected different...

Keeping Up with Social Media As It Evolves, Changes

by Distribion Archive | Aug 10, 2011 | Blog, Blog Archive

Social media is evolving, changing, and growing every day.  Even seasoned marketers who’ve been involved in social and digital marketing since the beginning have trouble keeping up with the fast pace and new opportunities it presents. That’s why webcasts...

Why, Who, What, Where, When: Social Media’s 5W’s

by Distribion Archive | Aug 8, 2011 | Blog, Blog Archive, Industry News

On Wednesday, the editor of this blog (Deb McAlister-Holland), will be moderating a webcast that features Christie Campbell of Socialware, and Steve Selby of LIMRA.  It’s the second in a series of monthly webinars sponsored by the three organizations.  Details...

Five Social Media Myths that Can Cripple Marketing

by Distribion Archive | Aug 3, 2011 | Blog, Blog Archive

When it comes to social media, even the experts learn something new every day.  Most CMO’s admit that developing the expertise they need to effectively use social media is a key priority. Unfortunately, there are a lot of myths out there that can derail almost...
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