by Distribion Archive | Aug 1, 2011 | Blog, Blog Archive
At the PIMA Mid-Year Conference in Colorado Springs last week, a panel of marketing experts took the stage to talk about solving some of the most painful problems in multi-channel marketing. In the hour-long session, the quartet of speakers focused on five major pain...
by Distribion Archive | Jul 27, 2011 | Blog, Blog Archive
In Monday’s post, we focused on the communications channels marketers plan to budget for in 2012. Today, we are including two tables from the second part of the survey which looks at some additional data on spending plans from the 190 marketers who participated...
by Distribion Archive | Jul 25, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing
According to a new survey conducted July 5-20, 2011, spending plans for 2012 are shifting towards social and mobile marketing communications channels, as marketers at large and small businesses begin the process of preparing their budgets for the coming year. Survey...
by Distribion Archive | Jul 22, 2011 | Blog, Blog Archive, Industry News
Here’s this week’s round-up of news stories marketers shouldn’t miss because they offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Knowing How Regulators Define Actions is Half the Battle: Chad Bockius of...
by Distribion Archive | Jul 18, 2011 | Best Practices, Blog, Blog Archive
Although 2011 has been a good year compared to the last two, most sales and marketing organizations still face many challenges including the lingering economic downturn, a hyper competitive business landscape, and rising customer expectations. Add in the complexity...
