by Distribion Archive | May 10, 2012 | Blog, Blog Archive, Multi-Channel Marketing
Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and rapport with...
by Distribion Archive | Apr 2, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Most marketers understand that content marketing is no longer optional – it’s a requirement. So nearly all of us write blogs, publish white papers, and create a variety of eBooks and PDF’s that are available for download on our websites. At SXSW this year, Jay Baer...
by Distribion Archive | Mar 14, 2012 | Blog, Blog Archive, Distributed Marketing, Industry News
David Kirkpatrick, a reporter with industry research firm MEC Labs’ popular Marketing Sherpa blog, today featured The Distributed Marketing Blog and its parent company, Distribion, in a case study. Case Study #CS32133: Overall Content Marketing Strategy Leads...
by Distribion Archive | Jan 13, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
After a recent article on content and influencer marketing, a reader asked for a set of rules they could follow to create their own successful influencer or content marketing campaign, so here they are. These five easy pieces of content marketing advice work whether...
by Distribion Archive | Dec 19, 2011 | Best Practices, Blog, Blog Archive, Industry News, Multi-Channel Marketing
Most marketers would agree that finding and persuading the individuals who shape markets is critical. Word of mouse — the online buzz that comes when key influencers are tweeting, chatting, and posting about a product — is often the difference between an...
