by Distribion Archive | May 2, 2011 | Blog, Blog Archive
Selling is about people. One person offers something of value – a product, a service, an idea or promise. Others want what the first person is offering enough to trade something of value to get it – time, money, or attention. The better the two people understand each...
by Distribion Archive | Apr 18, 2011 | Best Practices, Blog, Blog Archive, Industry News
Recently, there has been a lot of talk about two topics: The increasing complexity of sales organizations. How sales costs are outpacing revenue growth. In highly regulated industries like insurance, health care, pharmaceutical, and financial services, where...
by Distribion Archive | Apr 11, 2011 | Blog, Blog Archive, Industry News
Industry analyst and pundit David Coursey calls this The Age of Google, and says that the Internet has transformed every market into a buyer’s market, with empowered consumers who can (and do) compare prices and offers from vendors around the globe, and then publish...
by Distribion Archive | Mar 30, 2011 | Best Practices, Blog, Blog Archive
Digital marketing has forever changed the way companies communicate with employees, resellers and partners, prospects, and customers. It’s faster, more personal, and less expensive than ever before. With digital marketing assets, it’s possible for corporate marketing...
