by Distribion Archive | Mar 1, 2013 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Every day, there seems to be some sort of new stat that amazes me about how relevant smartphones are to the population at large. The latest evidence of this comes in the form of an article on Mashable entitled “85% of Smartphone Users Would Rather Give Up Water...
by Distribion Archive | Feb 14, 2013 | Best Practices, Blog, Blog Archive, Distributed Marketing, Featured, Industry News, Marketing Automation, Multi-Channel Marketing, Multi-Channel Marketing Automation, Through-Channel Marketing Automation
One of the chief desires of corporate marketing management is control. Brand managers can’t control the outside world (even though they would like to!), but they can control the way in which they react to the external marketing environment. And the external marketing...
by Distribion Archive | Jan 28, 2013 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing
According to The CMO Council, over 61% of marketers surveyed ranked the need to better localize content and messaging a high priority in 2013. The shift to a more local marketing messaging tactic has certainly been heavily influenced by the social media...
by Distribion Archive | Jan 21, 2013 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing
A recent survey conducted by The CMO Council found that almost 50% of marketers are looking to implement new Email Marketing Software in 2013. One reason for this is that marketers have moved beyond simplistic email marketing features and are now needing more...
by Distribion Archive | Nov 26, 2012 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing
Gleanster recently surveyed over 135 distributed marketing organizations and found that over 93% indicated their largest challenge was balancing the conflicting needs of local marketers and corporate marketing. Top performing companies surveyed were 7x more...
