The Black Friday & Cyber Monday Marketing Guide

The time has come again to celebrate one of the biggest holidays of the year – Thanksgiving. The holiday means something unique to everyone, but for most it’s a time for food, family and giving thanks for what is most important in life. But just as quickly as you...

5 Steps to a Complete Marketing Budget

Download the 2016 Marketing Budget Template here. How was your year in marketing? Did you accomplish everything you wanted? Did you bring in leads for your sales team? Did you create inspiring content? Are there areas where you can improve? As this year comes to a...

Your Ultimate Email Marketing Checklist

According to eMarketer, 86% of digital marketers use email marketing regularly as part of their marketing arsenal to drive sales. Furthermore, email marketing has an incredible 4,300% return on investment and generates $42.08 for every dollar spent (MediaPost). It is...

20 Features Your Email Platform Should Provide

Since email debuted, it has been a vital component of the marketing communication mix. Most companies use email marketing in some capacity, and most have taken advantage of implementing an email marketing platform to manage and maximize their campaigns. Even in this...

Marketing & Music: Branded Content Hits Center Stage

What do rooftop concerts, see-saws, and incredible food give you? South by Southwest® Year after year, the South by Southwest (SXSW®) festival has been on the cusp of groundbreaking ideas inspiring creative thinking in the realms of music, film and technology. SXSW’s...