by Distribion Archive | Aug 17, 2011 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
In July, The Distributed Marketing Blog completed its first survey of marketing executives. We asked about their current spending priorities, spending plans for 2012, their view of how effective various marketing channels were, and how they selected different...
by Distribion Archive | Aug 14, 2011 | Blog, Blog Archive, Multi-Channel Marketing
Multi-channel marketing means delivering the right message, to the right audience, at the right time, through the right communications channel. All without blowing the budget. So how do marketers rate marketing channels when it comes to effectiveness? According to...
by Distribion Archive | Aug 5, 2011 | Blog, Blog Archive, Industry News
Here’s this week’s round-up of “must read” news stories for marketers. What makes these stories stand out? They offer key information or lessons that multi-channel distributed marketing organizations should take to heart. Google Never Forgets: Lest...
by Distribion Archive | Aug 3, 2011 | Blog, Blog Archive
When it comes to social media, even the experts learn something new every day. Most CMO’s admit that developing the expertise they need to effectively use social media is a key priority. Unfortunately, there are a lot of myths out there that can derail almost...
by Distribion Archive | Jul 25, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing
According to a new survey conducted July 5-20, 2011, spending plans for 2012 are shifting towards social and mobile marketing communications channels, as marketers at large and small businesses begin the process of preparing their budgets for the coming year. Survey...
