How Multi-Channel Storytelling Can Grow Your Marketing ROI

by | Aug 31, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Featured, Local Marketing, Multi-Channel Marketing, Omni-Channel Marketing, Social Media, Social Media Marketing

People want to buy from people The concept sounds too painstakingly ordinary, but when you consider your own buying preferences it becomes all too true. Brands that allow customers into their life and share stories send a humanizing message. No longer are large brands...

5 Incredibly Bewitching Ways to Name Marketing Content

by | May 25, 2016 | B2B Social Media, Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Email Marketing, Featured, Local Marketing, Marketing Automation, Mobile Marketing, Multi-Channel Marketing, Multi-Channel Marketing Automation, Omni-Channel Marketing, Social Media, Social Media Marketing, Through-Channel Marketing Automation

If you’re a witch, you know your broom from the front of its wooden knob to its last brushing fiber. But you’re not a witch. However, just as a witch may know every aspect of her broom, as a champion of your brand, you know every attribute of your product. The...

Create Your Own Email Drip Campaign [Customizable Template]

by | May 11, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Email Marketing, Featured, Marketing Automation, Marketing Software, Multi-Channel Marketing, Multi-Channel Marketing Automation

Have you ever filled out a form at the mall in hopes of winning a shiny new sports car or signed up online to win an all-inclusive trip? I have. And let me tell you, I am not driving the car that was prominently displayed by the food court nor have I ever traveled to...

A New Kind of Marketing: How Mattress Firm Took Over My Town

by | Apr 13, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Featured, Franchise, Industry News, Local Marketing, Marketing Automation, Multi-Channel Marketing Automation, Omni-Channel Marketing, Social Media, Social Media Marketing

I sat at the red light, staring at the Mattress Firm building on the corner. It was the fourth Mattress Firm I’d seen in a six block radius, and I was beginning to feel slightly paranoid. What was the deal with all these mattress stores? Surely the demand wasn’t high...

Forging a Future in Franchise Marketing

by | Feb 24, 2016 | Best Practices, Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Email Marketing, Featured, Franchise, Local Marketing, Marketing Automation, Multi-Channel Marketing, Multi-Channel Marketing Automation

For corporate franchising, supporting each franchisee through centralized marketing campaigns can be an uphill battle. For our client, U-Save Car and Truck Rental, this was no different. With over 200 locations around the world, U-Save boasts an impressive customer...