by Distribion Archive | Oct 12, 2012 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing
According to IDC, over 40% of marketing assets are never used by sales teams because they either can’t find them, are in the wrong format or are too hard to customize. In addition, research conducted by the CMO Council found that over 40% of a sales...
by Distribion Archive | Jan 11, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Content marketing – that is drawing prospective customers to your site with well-written, valuable audio, video, text or images – is all about delivering the right message to the right customer at the right time, and in the right way. Your marketing content is as...
by Distribion Archive | May 4, 2011 | Best Practices, Blog, Blog Archive, Industry News
When IBM announced its purchase of Unica last year for $480 million, the company’s press release said that the enterprise marketing management software market was worth $2.5 billion and doubling in size on an annual basis. Why is the market for distributed...
