by Distribion Archive | Jul 5, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation
In March, I wrote about the advertising trust gap and how companies can work to bridge it. More data has come up this week indicating a significant gap in the way that consumers perceive advertising vs. the way businesses think that consumers perceive advertising....
by Distribion Archive | Jun 18, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation, Marketing Software
CMO.com recently featured an article about why CMO’s are not good at selling the concept of brand awareness. On the surface, this seems almost incomprehensible to me, as it is a basic fundamental truth of marketing that brand awareness is the first step to...
by Distribion Archive | Jun 10, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation, Marketing Software, Multi-Channel Marketing
Last Fall, one of Distribion’s big marketing pieces was an infographic simply named The Rise of Distributed Marketing. 8 months later, news coming out of the multichannel marketing automation sector is still positive. Recently, Gartner released data indicating...
by Distribion Archive | May 31, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation
Customer winback is a subject that goes well with our most recent blog about customer retention. It is best to not lose quality customers to begin with, but there are situations when customers will be lost. However, all is not necessarily lost when a customer leaves....
by Distribion Archive | May 29, 2013 | Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Marketing Automation, Marketing Software
Keeping quality, existing clients is a good idea for any sort of business. It is usually a better idea from a cost and revenue management standpoint to keep existing clients with your company. In industries that typically use distributed marketing models, this is...