by Distribion Archive | Sep 6, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Featured
Today is National Read a Book Day, and boy are we excited! Whether your day entails sitting on a beach chair or cozying up in your favorite recliner, grab a book (or ebook) and start reading. We’ve sorted through our ebook library and chosen our top five...
by Distribion Archive | Aug 24, 2016 | Blog, Blog Archive, Direct Mail, Direct Mail Marketing, Email Marketing, Featured, Multi-Channel Marketing
One of the most significant changes to marketing was the advent of the internet. It was so significant, in fact, that it has caused marketers to re-examine traditional forms of advertising and question whether or not they were still profitable (or as profitable as...
by Distribion Archive | Aug 10, 2016 | Blog, Blog Archive, Featured, Social Media, Social Media Marketing
2016 marks LIMRA’s 100th birthday, and their annual Social Business Conference for Financial Services is sure to continue the year-long celebration. In the spirit of the conference we want to share our experience in the most social way, so we’ll be tweeting with...
by Distribion Archive | Aug 3, 2016 | Blog, Blog Archive, Content Marketing, Customer Journey, Featured, Multi-Channel Marketing, Omni-Channel Marketing, Target Audience
An often quoted study from CEB found that 57% of the purchase decision is complete before a customer even calls a supplier. Consumers are looking in more places than ever for advice and insight on what to purchase and from which company – TV, billboards, online...
by Distribion Archive | Jul 25, 2016 | Blog, Blog Archive, Content Marketing, Digital Marketing, Distributed Marketing, Email Marketing, Featured, Target Audience
A few weeks ago, I found myself at Old Navy, shopping for a few shirts, shorts and other items to wear on a cruise I was going on. As I approached the checkout, one of the sales reps asked if I wanted to receive an additional 20% off my purchase that I was already...