Don’t Be a Bad Social Media Friend

Congratulations! You have quite the following on social media! But now what? Unfortunately for most brands, that’s where their journey ends. Imagine if this situation happened in real life: you run into a friend at the park who cordially says hello and mentions she...

Think 360° [Webinar]

Any good marketer, sales professional, human resources manager or executive knows the importance of reaching their audience in every way possible along the buyer’s journey. These channels can include email, print, social media and many more. And for good reason....

20 Features Your Email Platform Should Provide

Since email debuted, it has been a vital component of the marketing communication mix. Most companies use email marketing in some capacity, and most have taken advantage of implementing an email marketing platform to manage and maximize their campaigns. Even in this...

5 Challenges Facing the Financial Industry

The LIMRA 2015 Social Media Conference for Financial Services has come to a close, and we are now able to reflect on some of the many discussions we had with fellow attendees. As an exhibitor in the show for another year in a row, we had the opportunity to better...

8 Tips to Create Omni-Channel Marketing Strategies

Chances are, if you’re even casually involved in your company’s marketing, then you’re at least tangentially aware of the importance of planning your marketing with mobile devices in mind. They’re everywhere and always on, so it makes sense. There is a relatively new...