by Distribion Archive | Apr 24, 2014 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Featured, Industry News, Marketing Automation, Marketing Software
Most of us already have smartphones we use for a thousand small tasks that used to take a lot longer to accomplish: check out library books, find the cheapest gas station by your office, Google an authoritative-sounding statistic to use in the heat of an argument. One...
by Distribion Archive | May 10, 2012 | Blog, Blog Archive, Multi-Channel Marketing
Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they work is that providing high-quality content helps build trust and rapport with...
by Distribion Archive | May 8, 2012 | Best Practices, Blog, Blog Archive
If you’re like most marketers, chances are you have a clear mandate to drive more revenue while lowering your cost per lead. How do you do that? Sure, everyone knows that online marketing (social, email, digital, search, content) can be less expensive than...
by Distribion Archive | Dec 19, 2011 | Best Practices, Blog, Blog Archive, Industry News, Multi-Channel Marketing
Most marketers would agree that finding and persuading the individuals who shape markets is critical. Word of mouse — the online buzz that comes when key influencers are tweeting, chatting, and posting about a product — is often the difference between an...
by Distribion Archive | Dec 2, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing
A simple landing page with no navigation links, a clear call to action, and just enough “sell” copy to encourage conversion, can improve campaign results dramatically. The clients I work with are in different industries, and they approach online marketing...
