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The Power of Digital Marketing

by Distribion Archive | May 11, 2014 | Best Practices, Blog, Blog Archive, Distributed Marketing, Featured, Marketing Automation, Multi-Channel Marketing, Multi-Channel Marketing Automation

You might think digital marketing is already “mainstream,” but the bulk of marketing budgets still goes toward offline activities such as trade shows, radio, TV, and direct mail. According to a research study conducted in Australia and New Zealand,...

The Human Element of Online Marketing

by Distribion Archive | Apr 24, 2014 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Featured, Industry News, Marketing Automation, Marketing Software

Most of us already have smartphones we use for a thousand small tasks that used to take a lot longer to accomplish: check out library books, find the cheapest gas station by your office, Google an authoritative-sounding statistic to use in the heat of an argument. One...

5 Steps to Worry-Free Social Media ROI

by Distribion Archive | Mar 21, 2012 | Blog, Blog Archive, Multi-Channel Marketing

Sales has always been a relationship-driven process, especially in industries like financial services, insurance, biopharma, and casino gaming.  Since many of our clients operate within these industries, we’ve watched with special interest as they started the...

5 Social Media Tips We Learned This Week

by Distribion Archive | Mar 8, 2012 | Blog, Blog Archive, Multi-Channel Marketing

Social media evolves and changes quickly, and even the experts learn something new every day – if they want to remain “experts”, that is.  Sometimes it can seem as if the rules for social media are constantly changing.  The best way for social media marketing to keep...

Who Owns Your LinkedIn Contacts?

by Distribion Archive | Nov 2, 2011 | Blog, Blog Archive, Multi-Channel Marketing

Who owns your LinkedIn profile? (Hint:  it might not be you.)  That was the headline on a post on this blog back in June, 2011 — and the answer we arrived at with help from a number of legal and compliance experts was, “It depends.”  That leads us to...
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