Integrating Marketing Throughout the Buying Cycle [Webinar]

Recent LIMRA research found that one-third of financial services executives believe aligning their brand’s distribution methods is their single biggest challenge in 2016. And they’re not alone. Integrating marketing throughout the buying cycle is an obstacle for not...

Create Your Own Email Drip Campaign [Customizable Template]

Have you ever filled out a form at the mall in hopes of winning a shiny new sports car or signed up online to win an all-inclusive trip? I have. And let me tell you, I am not driving the car that was prominently displayed by the food court nor have I ever traveled to...

Getting The Most Out of Local Events With Content Marketing

Tradeshow and summer event season is upon us. It’s time to dust off that tablecloth, print new business cards, and start monitoring the event’s hashtags. Industry-related events are invaluable when it comes to making connections, finding new customers and being viewed...

Driving Engagement with Email Nurturing

Did you know? Lead nurturing emails get four to ten times the response rate compared to standalone email blasts! Why is that, you ask? Because a reader in a  trigger-based, targeted, nurturing marketing campaign is more likely to be interested in and respond to a...

A Boost in Productivity: the Benefit of Marketing Automation

Just like there is an audience for every brand, there’s a marketing platform for every brand too. To reach the audience you are targeting, it takes a vast marketing automation platform – one that has all the complexities and features necessary, yet simple enough...