Local Marketing & Local Content Optimization Rank High In 2013

by | Jan 28, 2013 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing

According to The CMO Council, over 61% of marketers surveyed ranked the need to better localize content and messaging a high priority in 2013.   The shift to a more local marketing messaging tactic has certainly been heavily influenced by the social media...

Anatomy of a Distributed Marketing Platform

by | Jan 7, 2013 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing

Distributed marketing technologies were primarily introduced five years ago to address the challenges distributed organizations face when selling and marketing their products and services through local channels (independent agents, franchisee, resellers, etc.)....

Another Distributed Marketing Software Benefit: Dynamic Campaign Assembly & Personalization

by | Oct 12, 2012 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing

According to IDC, over 40% of marketing assets are never used by sales teams because they either can’t find them, are in the wrong format or are too hard to customize.  In addition, research conducted by the CMO Council found that over 40% of a sales...