by Distribion Archive | Jun 27, 2011 | Blog, Blog Archive
Back in February, Forrester analyst Suresh Vittal published a report titled Marketing Technology Adoption 2011. With his usual thoroughness, Vittal documented the kinds of technology that marketers are using in detail. More importantly, he documented a sad truth: ...
by Distribion Archive | Mar 30, 2011 | Best Practices, Blog, Blog Archive
Digital marketing has forever changed the way companies communicate with employees, resellers and partners, prospects, and customers. It’s faster, more personal, and less expensive than ever before. With digital marketing assets, it’s possible for corporate marketing...
by Distribion Archive | Mar 15, 2011 | Blog, Blog Archive
In 1898, an insurance salesman named E. St. Elmo Lewis wrote a pioneering marketing textbook called, Financial Selling. In it, he created a tool he called the “AIDA Sales Funnel”. That four step model for customer engagement is still valid today. Back then, Lewis...
