Email Marketing Goes Mobile

I can tell a stranger almost everything about you. I can accurately give a detailed description of your day – from the time I wake you up until the time I dog-ear the page of your book at night. I am your mailbox and your morning paper. I can sing just the right song...

48 A/B Testing Examples to Get the Juices Flowing

Could my email campaigns be performing better? Could writing a different subject line increase my open rates? Could changing one small element of my email result in much higher conversion rate? How can my emails get more customers? If you’re asking yourself any...

Local Landing Pages: Your Map to Success

From Fender-Bender to Paying Customer After a rough telephone encounter with my insurance agent and a costly fender-bender, I decided it was time to switch car insurance providers. Since I’m not a whiz at understanding insurance jargon, I knew I wanted to meet with an...