Create. Capture. Convert. A Webinar on Email Marketing

Whether you are looking to stay ahead of the competition with email marketing best practices or need a crash course in advanced email metrics, this webinar is right for you. Register to attend our free webinar that covers all the email essentials and latest tracking...

Email Marketing in Finance & Insurance: An Interview

2016 marks 100 years of service for LIMRA, a worldwide research organization and the trusted source of industry knowledge for over 850 finance and insurance services firms. LIMRA provides its members with the latest insight and analysis on retirement, insurance and...

48 A/B Testing Examples to Get the Juices Flowing

Could my email campaigns be performing better? Could writing a different subject line increase my open rates? Could changing one small element of my email result in much higher conversion rate? How can my emails get more customers? If you’re asking yourself any...

Local Landing Pages: Your Map to Success

From Fender-Bender to Paying Customer After a rough telephone encounter with my insurance agent and a costly fender-bender, I decided it was time to switch car insurance providers. Since I’m not a whiz at understanding insurance jargon, I knew I wanted to meet with an...

10 Commandments of Social Media

If you’re like us, we’ve been gearing up for 2016 for the past few months and cannot wait for the fireworks and champagne. During our vigorous 2016 planning process, we discovered 10 tried and tested elements to sharing content on social media (which we plan to use as...