by Distribion Archive | Aug 21, 2012 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing
The cost of doing business continues to climb within regulated industries like healthcare, insurance and financial services. Just this week, it was revealed that the Financial Industry Regulatory Authority (FINRA) is on pace to far exceed the amount of fines...
by Distribion Archive | Aug 17, 2012 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing
The buzz around the term “Big Data” is almost deafening and is now on course to be as overused as the glorious, all-encompassing “Cloud”. That being said, the hype and buzz around Big Data and its impact on the marketing world is certainly not...
by Distribion Archive | May 8, 2012 | Best Practices, Blog, Blog Archive
If you’re like most marketers, chances are you have a clear mandate to drive more revenue while lowering your cost per lead. How do you do that? Sure, everyone knows that online marketing (social, email, digital, search, content) can be less expensive than...
by Distribion Archive | Dec 9, 2011 | Blog, Blog Archive, Distributed Marketing
If you’re a marketer, and you haven’t finished your 2012 marketing budget, then it’s probably number one on your to do list. And that, inevitably, means you’ve been looking at all of the marketing metrics and reporting available to you in order to make your case for...
by Distribion Archive | Aug 1, 2011 | Blog, Blog Archive
At the PIMA Mid-Year Conference in Colorado Springs last week, a panel of marketing experts took the stage to talk about solving some of the most painful problems in multi-channel marketing. In the hour-long session, the quartet of speakers focused on five major pain...