by Distribion Archive | Jan 13, 2016 | Best Practices, Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Featured, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation
From Fender-Bender to Paying Customer After a rough telephone encounter with my insurance agent and a costly fender-bender, I decided it was time to switch car insurance providers. Since I’m not a whiz at understanding insurance jargon, I knew I wanted to meet with an...
by Distribion Archive | Oct 12, 2012 | B2B Social Media, Best Practices, Blog, Blog Archive, Distributed Marketing, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation, Social Media, Social Media Marketing
According to IDC, over 40% of marketing assets are never used by sales teams because they either can’t find them, are in the wrong format or are too hard to customize. In addition, research conducted by the CMO Council found that over 40% of a sales...
by Distribion Archive | Jan 4, 2012 | Best Practices, Blog, Blog Archive, Multi-Channel Marketing
Bounce rate is the measurement for the number of visitors who leave a website or blog within seconds of their arrival. I like to call it the “THAT isn’t what I wanted” metric. Sometimes the bounce rate is a problem – and sometimes it isn’t. You can find the bounce...
by Distribion Archive | Dec 2, 2011 | Best Practices, Blog, Blog Archive, Distributed Marketing
A simple landing page with no navigation links, a clear call to action, and just enough “sell” copy to encourage conversion, can improve campaign results dramatically. The clients I work with are in different industries, and they approach online marketing...
