Email Marketing in Finance & Insurance: An Interview

2016 marks 100 years of service for LIMRA, a worldwide research organization and the trusted source of industry knowledge for over 850 finance and insurance services firms. LIMRA provides its members with the latest insight and analysis on retirement, insurance and...

The Best Time to Send Emails That Convert

Fit your content around your reader’s schedules, not your own. Raise your hand if this is NOT the first article you’ve read in hopes of finding the very best time to send the almighty email. Raise your other hand if you still are not certain what time of day or day of...

48 A/B Testing Examples to Get the Juices Flowing

Could my email campaigns be performing better? Could writing a different subject line increase my open rates? Could changing one small element of my email result in much higher conversion rate? How can my emails get more customers? If you’re asking yourself any...

Local Landing Pages: Your Map to Success

From Fender-Bender to Paying Customer After a rough telephone encounter with my insurance agent and a costly fender-bender, I decided it was time to switch car insurance providers. Since I’m not a whiz at understanding insurance jargon, I knew I wanted to meet with an...