8 Tips to Create Omni-Channel Marketing Strategies

Chances are, if you’re even casually involved in your company’s marketing, then you’re at least tangentially aware of the importance of planning your marketing with mobile devices in mind. They’re everywhere and always on, so it makes sense. There is a relatively new...

Marketing & Music: Branded Content Hits Center Stage

What do rooftop concerts, see-saws, and incredible food give you? South by Southwest® Year after year, the South by Southwest (SXSW®) festival has been on the cusp of groundbreaking ideas inspiring creative thinking in the realms of music, film and technology. SXSW’s...

Local Marketing & Local Content Optimization Rank High In 2013

According to The CMO Council, over 61% of marketers surveyed ranked the need to better localize content and messaging a high priority in 2013.   The shift to a more local marketing messaging tactic has certainly been heavily influenced by the social media...

Top Distributed Marketing Articles For 2012 (1-5)

As a continuation from our last blog, we are now ready to list the top 5 distributed marketing articles of 2012.  Numerous topics such as multi-channel marketing, marketing automation, social media marketing and big data certainly grabbed the lion share of...