Distributed Marketing & Customer Retention: Keeping Quality Customers Around

Keeping quality, existing clients is a good idea for any sort of business.  It is usually a better idea from a cost and revenue management standpoint to keep existing clients with your company. In industries that typically use distributed marketing models, this is...

Local Marketing & Local Content Optimization Rank High In 2013

According to The CMO Council, over 61% of marketers surveyed ranked the need to better localize content and messaging a high priority in 2013.   The shift to a more local marketing messaging tactic has certainly been heavily influenced by the social media...