Create Your Own Email Drip Campaign [Customizable Template]

Have you ever filled out a form at the mall in hopes of winning a shiny new sports car or signed up online to win an all-inclusive trip? I have. And let me tell you, I am not driving the car that was prominently displayed by the food court nor have I ever traveled to...

Driving Engagement with Email Nurturing

Did you know? Lead nurturing emails get four to ten times the response rate compared to standalone email blasts! Why is that, you ask? Because a reader in a  trigger-based, targeted, nurturing marketing campaign is more likely to be interested in and respond to a...

A Boost in Productivity: the Benefit of Marketing Automation

Just like there is an audience for every brand, there’s a marketing platform for every brand too. To reach the audience you are targeting, it takes a vast marketing automation platform – one that has all the complexities and features necessary, yet simple enough...