Email Marketing Goes Mobile

by | Feb 3, 2016 | Best Practices, Blog, Blog Archive, Distributed Marketing, Email Marketing, Featured, Local Marketing, Marketing Automation, Marketing Software, Mobile Marketing

I can tell a stranger almost everything about you. I can accurately give a detailed description of your day – from the time I wake you up until the time I dog-ear the page of your book at night. I am your mailbox and your morning paper. I can sing just the right song...

The Best Time to Send Emails That Convert

by | Jan 27, 2016 | Blog, Blog Archive, Distributed Marketing, Email Marketing, Featured, Marketing Automation, Mobile Marketing, Multi-Channel Marketing, Multi-Channel Marketing Automation

Fit your content around your reader’s schedules, not your own. Raise your hand if this is NOT the first article you’ve read in hopes of finding the very best time to send the almighty email. Raise your other hand if you still are not certain what time of day or day of...

48 A/B Testing Examples to Get the Juices Flowing

by | Jan 21, 2016 | Best Practices, Blog, Blog Archive, Content Marketing, Distributed Marketing, Email Marketing, Featured, Industry News, Marketing Automation, Multi-Channel Marketing

Could my email campaigns be performing better? Could writing a different subject line increase my open rates? Could changing one small element of my email result in much higher conversion rate? How can my emails get more customers? If you’re asking yourself any...

Local Landing Pages: Your Map to Success

by | Jan 13, 2016 | Best Practices, Blog, Blog Archive, Distributed Marketing, Distributed Marketing Software, Featured, Industry News, Multi-Channel Marketing, Multi-Channel Marketing Automation

From Fender-Bender to Paying Customer After a rough telephone encounter with my insurance agent and a costly fender-bender, I decided it was time to switch car insurance providers. Since I’m not a whiz at understanding insurance jargon, I knew I wanted to meet with an...